Who is the current target market of AMAZON?

Conduct a ‘Situation Analysis on AMAZON’
USE THIS: https://www.zippia.com/advice/situational-analysis/#what-is-a-situational-analysis
Use the below outline of a situation analysis, it should be 2 pages, with references:
A. Historical Background: a brief description of AMAZON, their philosophy, mission statement, and overall orientation.
B. Industry Analysis: a brief description of any social, cultural, economical, political factors and trends that affect AMAZON in the e-commerce industry.
C. Market Analysis
• Who is the current target market of AMAZON?
Define them in terms of their demographics and classification of people according to their attitudes.
• Why do they like or prefer AMAZON? How loyal is their target audience?
• What is the perceived benefit of your AMAZON
• What criteria do people use to make a purchase decision for AMAZON?
• Are there any geographical differences?
A. Competitor Analysis
Step 1
• Who are the major competitors of AMAZON?
Identify at least 3 major competitors in the e-commerce product category with their market share and sales figures (if data is available).
Step 2
• Compare specific product features, benefits, positionings, and values.
• Compare various marketing and advertising efforts.
• Discuss what has worked and has not worked for each one.
Step 3
• Define and describe the strengths, weaknesses, opportunities, and threats that AMAZON faces and then examine how those can utilized for your marketing purposes.
3. Write a strategic objective statement for this AMAZON.
Make sure to write well-stated strategic objectives (it NEEDS to be relevant, measurable, have a timeframe).
Make it clear the criteria for success and measurement methods.
Please use the attached to write the strategic objective statement for the final project ‘Strategic objectives_HELP.doc

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