Q1. Who are our major competitors as of today? What are their strengths and weaknesses? Who is likely to be our major competitors in the future?
Q2. What is the general economic condition of the country, region, state, or local area? Are our consumers optimistic or pessimistic about the economy? What is the buying power of consumers in our target market(s)? What are the current spending patterns of consumers in our target markets(s)? Are consumers buying less or more of our product and why?
Q3. What changes in federal, state, or local government regulations are being proposed that would affect the way we operate?
Q4. What impact has changing technology had on our target market(s)? What technological changes will affect the way we operate or manufactures our products? Do any technological advances threaten to make our product(s) obsolete?
Q5. How are society’s demographics and values changing? What effect will these changes have on our operations? What ethical issues should we address? What is the general attitude of society about our industry, company, and product(s)? How do companies create branding strategies based on their insights into consumer attitudes and values?
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