Module 7: Discussion – Advocacy Ad/PSA Analysis
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Overview & Purpose
Estimated Time: 2-3 hours
This invention discussion will help you prepare for the creation of your own, original advocacy ad or a video public service announcement (PSA) for Project 2 by analyzing an example of an existing ad or PSA to analyze. Remember, you will be composing an advocacy ad or a video PSA to complement your written solution proposal.
This assignment will help you to confront dominant Western, white rhetorical concepts, Gain experience reading a diverse range of texts rhetorically, and practice giving and receiving feedback.
Before beginning, make sure to review the guidelines for creating an advocacy ad or a video PSA in the Project 2 assignment descriiption. Also, make sure to review the resources on discussions for more information on peer responses. In your responses to your peers, make sure to follow the netiquette guidelines.
Reply to the discussion questions below directly in Canvas.
Step 1: Choose an Example
First, find a real-world example of your chosen genre for Project 2 (either an advocacy ad or a video PSA). You might find an example using internet search engines or through social media.
As you choose an example, keep in mind that the content of the example does not need to be related to the topic of your project.
Step 2: Analyze and Compose
Next, in 2-3 paragraphs, analyze your chosen advocacy ad or a video PSA by responding to the following questions. Use specific examples to detail your answer.
Make sure to include the ad/PSA in your post by linking to it or pasting it into your response.
Who is the audience targeted?
What solution or action is the author trying to persuade the audience to do?
What design elements are used? (use of images, space and layout, colors, type and font size, sound, or any other design feature).
What rhetorical strategies are used to reach the audience? Comment on the use of the rhetorical appeals:
Logos: Does the ad/PSA present a clear message/slogan and call to action? Is the ad/PSA internally consistent, with the visual and verbal texts complementing each other? Does the ad/PSA seem rational in its descriiption of the purpose?
Ethos: How is the composer of the ad/PSA gaining viewers’ trust? What can be seen in the ad/PSA that makes viewers believe the composer has authority and knows what he/she is arguing?
Pathos: Does something about the ad/PSA inspire an emotional reaction in viewers? If so, what is provoking this reaction? What makes the use of pathos effective – or not?
Step 3: Applying Learned Rhetorical Strategies to Your Own Project
In 1-2 paragraphs, answer the following questions about how you will compose your own advocacy ad/PSA in Project 2.
What are the key takeaways from analyzing the example ad/PSA for you?
What design techniques and rhetorical strategies do you hope to employ in the ad/PSA you are composing?
What pitfalls might you avoid?
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