Use the analytical methods procedures to generate at least 3 claims about your artifact.

You will use the selected artifact to complete the rhetorical analysis assignments. Note: you will complete your rhetorical analysis assignments on the primary artifact. Some of these examples (memes and song lyrics) are incorporated into a story about them. Your analysis will be about the actual meme or the song lyrics, not the accompanying story/information.
Options: Great Speeches
Julia Gillard: 2011 Speech on Natural Disasters (17:53 min.) Great Speeches, Volume 26 (
John McCain’s Commencement Address (1:33 min.) Great Speeches, Volume 19 (
Carol Moseley Braun’s Health Care Address (13:45 min.) Great Speeches, Volume 19 (
Phase 1: Making a Method Matter: Getting Acquainted with Your Artifact
Select an analytical method, and use it to generate 3 inferential insights (or claims ) about the artifact you’ve selected from the options presented on Canvas.
The crux of doing rhetorical analysis—as Sonja Foss describes it in Part I of Rhetorical Criticism— is employing a method of criticism (represented by the lens below) as the basis–or justification–for the inferential claims (the lightbulb , below) one draws about specific features of a given artifact (represented by the document below). In light of the analytical method that a critic (such as you or I) is using, the features she selects from the artifact provide the data, or evidence, for the inferential claims she makes about the artifact.
Used together, these building blocks provide a systematic approach for simultaneously discovering content and creating a graphic organizer for that content.
1. Select an artifact from the options presented to you on Canvas for this assignment. (Be sure to focus on the speech, lyrics, or meme itself, not commentary surrounding it.)
2. Choose an analytical method from chapters 4-11 of Part II: From the book Critical Approaches of Rhetorical Analysis . (Alternatively, you may prefer to flip steps 1 & 2. That way, you’d first choose an analytical method you’re curious about and then select an artifact that will yield insights with that approach.). From the chapter you’ve selected:
Reread the introduction to that analytical method.
Read the “Procedures” section for that method.
3. Figure out how you will get the procedure you’ve selected up and running for the artifact you have selected to analyze. This will likely take some creativity and problem solving. Pay attention to how your intellectual acumen—grounded in your experiences and insights—leads you to draw inferences about the artifact by considering its features according to the procedures provided.
4. Use the analytical methods procedures to generate at least 3 claims about your artifact.
5. Use the analytical methods procedures to generate at least 3 claims about your artifact.
6. Present your work in a graphic organizer. For details, see template options, rubric, and sample below.

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