You must select one company from the list below and complete an analysis and evaluation of the
chosen company’s strategy using and applying Porter’s Five Forces from the understanding the
business environment concept covered in the module, together with supporting academic and industry
Select one company from those listed below which will form the basis of your work for the PRES1
• Aldi • Amazon • Apple
• Renault • Ryanair • Tesla
• Tesco • Sainsbury • Microsoft
• Lego • Virgin • Marks & Spencer
You must produce a poster in a suitable academic format summarising your analysis and evaluation of
the chosen company’s strategy using Porter’s Five Forces. The poster must be produced to an
academic standard using an appropriate format. The poster must be produced using Microsoft
Your aim in completing this assessment is to provide in a poster format an analysis and critical
evaluation of the chosen company’s strategy and its efficacy through the application of Porter’s Five
• The poster must be produced using Microsoft PowerPoint
• Choose only one company from the list in this brief.
• This is an individual assessment.
• Relevant academic and industry-based (grey) literature must be used to develop your findings
and solution(s), and this must be included and referenced correctly (using Harvard
Referencing) in your presentation
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