The Crime of Luxury Brand Piracy
Intellectual Property Theft is a global problem and it affects all kinds of industries, from fashion to pharmaceuticals. For this project, develop a report identifying one luxury brand that is often counterfeited. Do the research on how much this counterfeit brand is costing the authentic brand and trademark owner in terms of reputation, revenue and reputation. Follow the guidelines attached (check your downloads) and feel free to use any of the sources cited in the guidelines to identify data and research to support your claims. You will use other sources as well, but remember to follow APA citation formatting. Be sure to cite your sources appropriately.
1) Learn more about piracy in the luxury brands market and who it hurts
2) Discover how consumers are collaborators, aware and unaware of the fraud and choose one luxury
brand to research yourself
3) Make some compelling recommendations to persuade your audience to respect brand authenticity
Use at least three cited sources following APA format. I have provided two sources (below) that you may use, but free feel to add your own sources as well.
Present your final project using , a PowerPoint Presentation
Your project should demonstrate research, creativity, and knowledge of the topic.
Ahuvia, Aaron & Gistri, Giacomo &
Romani, Simona & Pace, Stefano.
(2012). What is the Harm in Fake
Luxury Brands? Moving Beyond the
Eisend, M. Morality Effects and
consumer Responses to Counterfeit
and Pirated Products: A MetaAnalysis. Journal of Business Ethics
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