based on the attachment I provided, write a short paragraph of product / market need
A full-fledged description of the idea, the need for the product, originality statement with a full description of closest competitors, how your product differs from each of the competitors in detail, description of target market. The idea needs to differ enough from the competition to be considered original. That means that no one could easily copy it. If they could, the financials may not be viable in the long run. Make sure you make clear what your comparative advantage is that would make copying what you have difficult. Hint: Is it the design? If so, I need to see that design.
Expand on your pitch.. Make sure you are very clear on the following questions: How viable is it? How will you manufacture it, create it, etc.? How long will it take? What are other good questions to ask at this stage before committing to this company/product/project? There should be more here, these are just hints.
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