Individual Literature Review:
Conduct research on a pre-determined topic (Topic: The effects of advertising on the LGBTQ community and their preferences in targeted advertising vs. integration with mainstream advertising) and come up with a literature summary that reflects the current state of understanding of that topic.
Each review should include at least five (5) relevant academic journal articles and no more than three business/news articles. All news articles should be from credible and verifiable sources (news reports, market research news etc.).
This submission will include:
1. Heading of your section( You will only need to look and define the Hypotheses area of the lit review)
2. Definitions of terms (or construct or theory)
3. Descriiption of what the term/construct/theory is, how it was used in the past
4. Summary of what was found in 5 relevant studies you found
Explanation of how the term/construct/theory applies to your Topic (Topic: The effects of advertising on the LGBTQ community and their preferences in targeted advertising vs. integration with mainstream advertising)
5. Reference list of all your sources (at least 5 relevant journal articles) in correct APA style.
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