AM DOING THE PLACE!!!In teams of four, you will present the script to your MARKETING VP via video or by narrating presentation software (such as PPT) for a day in the life of the Marketing Department. Decide on a new retail product (real or imagined), a new and improved version of an actual retail product, or a new retail service (real or imagined).
Your product should clearly be adding value. Each member of your group will represent one of the four Ps (product, price, place, and promotion). Your goal is to create the appropriate Marketing Mix for your service or product. As we have learned, the elements of the Marketing Mix need to be appropriately aligned to address the needs and wants of your designated target market. If your product is high-end, then the price, promotion, and place must also be aligned to that product. View the attached interview with Ana Celia Estrada and Alain De Mattes, former Marketing Managers at P & G Mexico and Latin America to get some ideas.https://www.youtube.com/watch?v=xxlpn_eni00
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