Create a premium brand and invest in its development? OR Choose the private-label option?

Learning Goal: I’m working on a management writing question and need an explanation and answer to help me learn.PLEASE NO PLAGIARISM, ASSINGMENT WILL BE SUBMITTED VIA TURNITIN PLAGIARISM CHECKERPlease read (and watch) the following items first:Chapter 3: Evaluating External Environment
Porter’s Five Forces
Then read this case:A Rose by any Other Name
Now prepare your write-up based on the following requirements: Your write-up must contain 5 sections: SummaryIn one paragraph describe the company and its industry.
Your analysisUse Porter’s Five Forces analysis and explain the attractiveness of the industry.
Write about each force in a separate paragraphYou may not be able to find all information you need in the case. You should search on the internet to find the required information and support your argument. You can find some information here: Industry Report: Paper Bag & Disposable Plastic Product Wholesaling in the US
Your recommendationIn one paragraph, explain your final thought about the profit potential of the industry.
Describe what you think Rose Partyware should do:Should Tom Create a premium brand and invest in its development? OR
Choose the private-label option?
You need to clearly explain why? It’s where you connect your Five Forces analysis to your recommendation to Tom.
AppendixUse the Industry Analysis Worksheet to justify the strength of each force. Be sure to mention the strength and direction of each force.
ReferencesPlease cite the external resources only. Citation of The Textbook, Videos in D2L, the Case Study itself, or extra files attached to the case is not required.
Best Practices in Completing Writing AssignmentsThere are three sets of criteria on which students are graded. Earning the highest number of points within each section of the writing assignments requires following these best practices:Content (50%)Content that relates to the required/recommended course material is accurate.
Questions are thoroughly answered, and content is appropriate for the topic of inquiry.
Content that indicates knowledge gained and potential for knowledge/skills to influence future thoughts/behavior is adequately linked to course materials (including any material brought into the course by a student). When required, citations are provided.
To support your argument, you need to cite at least two directly relevant and reputable external sourcesUse a standard reference format. Do not simply copy and paste website addresses (although those should be included if appropriate).
For sources, consult business media (Wall Street Journal), academic journals (Academy of Management Journal, Journal of International Business, etc.), and practitioner journals (Forbes). Your sources should be articles from academic, peer-reviewed journals. (If you are not sure what keywords or combination of keywords to use, ask; Google Scholar will be helpful.)
Reflection (30%)Answers indicate a high level of reflection and insight on the topic.
Critical thinking is evident.
A strong desire to reflect on topics is evident.
Organization & Mechanics (20%)Writing is fluent and lively.
All answers are presented in a professional manner: using appropriate grammar, sentence structure, and spelling.
All ideas/thoughts are well communicated. Answers to all questions are concise/to the point.
Engages in a high-quality Internet search (when applicable).
You must follow the MLA Formatting.Anything other than MLA formatting will NOT be graded.
You MUST use a heading for each section.
Under no circumstances, should the write-up (excluding the Appendix) exceed FIVE pages.The Appendix does not count against the page limit. You can use the appendix to provide additional details on frameworks used in your analysis. So, for example, if you wanted to incorporate the national cultural dimension comparison chart or cite outside resources, you are encouraged to do so as an appendix to your main submission which will not count against the page limit.
Requirements: 4-5 Pages

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